When creating content for your website, you must include the primary keyword. Keywords are the words and phrases that people enter in their search queries. Search engines look for keywords in your content to determine how relevant it is to the keywords used in search queries.
How often should the primary keyword appear in the content? No set number of keywords can be used as defined by search engines. The number of times the primary keyword appears in the content is referred to as keyword density.
The percentage of times your primary keyword appears in your content about the total number of words is referred to as keyword density.
Experts recommend a keyword density of 1% to 3%. It is referred to as ‘optimal keyword density’ when the keywords are used within this range.
For example, if your article is 500 words long, you should use the keywords (1%) 5 to (3%) 15 times in your content.
Do You Only Rank for Just the Focus Keyword?
It’s important to note that a focus and even secondary keywords are the terms you hope to rank for.
There is no guarantee that it will occur.
And it is possible to rank for keywords on your page that you did not intend to appear in the SERPs.
It is also possible to rank for keywords closely related to your topic but not identical.
As previously stated, Google examines all words on a web page in the same context and counts the number of times each word appears.
That means you could rank for a term that isn’t necessarily your focus phrase but still has a meaningful relationship to the topic.
It is great, as it means you can rank in multiple ways with the same piece of content over time.
Keyword Density Is Important
Google tries to find the best pages that match the user query, and you should use your primary keywords in the content to help them do so. The primary keyword is the one you want to appear in search results for. A high keyword density can help you rank higher in search results. Using less or more keyword density can affect SEO. SEO boosts a website’s ranking in search engine results pages and increases traffic. These are the benefits of using a good keyword density:
1. You should target long tail keywords and use a good keyword density to get ranked in the higher positions quickly.
2. Once your page begins to rank, your website will receive organic search traffic, which will affect the website’s authority.
3. It is more important to create useful content for readers so that they can find the information they seek.
4. Creating the right content and using a good keyword density will help you reach more audiences through the SERPs.
5. Using optimal keyword density informs crawlers about how relevant the web page’s content is to the targeted keyword.
6. You should only repeat your keyword in the content a few times. The page may rank for a few days, but it will not rank higher for an extended period. To maintain your position, you should use a good keyword density.
7. If you use the keyword multiple times in your content, thinking it is the best way to rank, it is not. The wording of the above sentence is different than the wording of the original. It is called keyword stuffing.
If you have a high keyword density score, you are using too many keywords, and your content will appear spammy. Substitute synonyms for the primary keyword to make the content easier to read. The total score for the primary keyword will not include synonyms. The ideal range for keyword density is between 1 and 3 percent. It’s even better if the target keyword appears in the URL, title, meta description, and HTML head. To determine the ideal keyword density level for improved search engine rankings, use MySEOTools free keyword density analyzer.